9 Virgin Olive Oil Benefits I am optimistic about the future of this sector, because exporting both health and gastronomy is an unbeatable combination in current and future consumer trends. The olive oil sector is continuously growing worldwide. Nevertheless, with our millennia-old experience we have the competitive asset of providing quality. We produce a considerable amount of olive oil, and we need to make it the best. This, therefore, is the objective of the recently established legislation regarding the quality of olive oil and olive pomace oil. It represents a series of new quality standards implementing traceability, production, and packing of the final product. Such regulations will allow Spanish olive oil to be positioned with the highest quality worldwide and with the maximum guarantees at production process level. Moreover, in order to promote the image of extra virgin olive oil, a good practices code, with voluntary membership, will be developed in agreement between the Ministries of Agriculture, Fisheries, and Food and Consumer Affairs, as well as with the representative associations of producers, distributors, and consumers. All of this with the goal to contribute to a cycle that, from beginning to end, promotes major health benefits in the fullest sense of the word. Luis Planas-Puchades Spanish Minister of Agriculture, Fisheries, and Food
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